Top 5 eCommerce Platforms to Launch an eCommerce Store Without Fail

Making a website to sell something has become easier.

70% work is completed simply by buying a readymade website theme that is built on top of any of the best ecommerce platforms.  

In this era of technological innovations, starting an ecommerce venture has become affordable at both retail and individual level, which was not the case in the 1990s or 2010s.

The frustration of Too Many Uncertain Business Parameters

However, launching an ecommerce store cannot be considered business success.

Just before you start, think over how would you manage/make in this cutthroat competition?


  1. Reasonable price?
  2. Extraordinary marketing efforts?
  3. In-house cost deduction?
  4. State-of-the-art automated ecommerce setup?

still..many other things.

Well, I don’t deny the importance of any of above factors.

While exercising over other factors is possible before or after the website is published, software genre certainly cannot be changed. That has to be pre-determined in the very first.

So, in this article, I am presenting pros and cons of top 5 ecommerce platforms. Your choice can be anything depending on features requirement and budget allocation.

From my part, I assure a fair representation of the most popular ecommerce platforms that is void of one-sidedness.

Speaking Strongly On Wrong Recommendations

Fair Representation of the Most Popular eCommerce Platforms

It is understandable that merchants but cannot recommend products of cross-vendors to cut down own survival.

Yet, there exists a lot of ecommerce SEO services agencies, bloggers who publish text and favor for specific ecommerce product to hike sales of a partner.

Therefore I have re-worked on an article that is already published tens of times to offer a neutral walkway.

Ecommerce platforms comparison makes sense, I believe 1000s of individuals and business will benefit from this study.

Selecting an Ecommerce solution without Popularity Measure means Business Speculation


Ecommerce website development is complicated because although an individual may have lucrative ideas, turning them into the real world, beautiful experiences in machine/digital format require specific coding expertise

For example, a Java developer may not be replaced with WordPress consultant and vice-versa.

Those who build internet presence with a widely used genre of ecommerce get a competitive advantage due to the availability of programmers and easy on pocket labor charges.

Drilling even down, if you are in need of ecommerce solutions for small business, as is the general scenario, you have to actively involved in the understanding architecture of particular framework, and ask questions like

  1. In what programming language an ecommerce framework is written?
  2. What are hourly rates for that type of programmer?
  3. How much scalable is it, for 1 office, 5 offices or can it manage 15+ centers worldwide?
  4. Monthly pay or only customization fees?
  5. Plugins vantage is available for this ecommerce solution?
  6. By default features


Although you don’t have to be a coder,  looking into itemization(break-up of components) is recommended to get a tighter grip on your initiative.

Here, I am comparing top 5 ecommerce solutions.

Magento Shopify BigCommerce nopCommerce Woocommerce
Platform PHP Ruby / Vendor Proprietary Framework PHP  / Vendor Proprietary Framework C# / ASP.Net PHP / WordPress
Multi-Store Yes No No Yes Partly / via Plugin
WYSIWYG Editor Yes No Yes Yes Yes
Shipment Booking & Tracking Via Add-on Via Add-on Yes Via Add-on Via Add-on
Alternative Check-Out Support Yes No No Yes No
Payment Gateways Flexibility 9 out of 10 10 out of 10 9 out of 10 9 out of 10 9 out of 10
First Release 13th August, 2007 2006 Don’t know 23rd October, 2008 2011
MySQL/MariaDB Database Support Yes Yes Yes No Yes
SEO features 9 out of 10 10 out of 10 9 out of 10 9 out of 10 10 out of 10

Above table is not a comprehensive tour of features that can allow decision making.

There are much more factors to cover that altogether make an e-commerce solution customer friendly, such as

  1. Printing friendly
  2. Glossary/Tooltip (small text chunk appearing on Mouse Hover in a website)
  3. Customer Quotes
  4. eBay Order Import & Integration
  5. Open or Closed Source Codebase


Remarkable Pros & Cons of Magento

Remarkable Pros & Cons of Magento

Good Parts

  • Community version Is free and has almost 70% of total features
  • Greater than 9,000 plugins published until date, quite less possibility that some feature can’t be brought by an installation of a plugin
  • Open Source
  • No Monthly Subscription Fees
  • Scalable

Bad Parts

  • The price tag to unlock advanced features is high, a business owner has to spend as much as USD $20,000 for Magento Enterprise Edition
  • Complicated to setup and customize, expert programmers have to be hired to manage Magento, a business owner can’t just tailor Magento store with DIY

Remarkable Pros & Cons of Shopify

Remarkable Pros & Cons of Shopify

Good Parts

  • Start selling on Facebook by integrating Shopify website just for $9
  • Comes pre-built with mobile-friendly features, includes a mobile app for an added amount
  • Streamlined Checkout process, lower shopping cart abandonment rate
  • A plethora of 3rd party apps, plugins, you may not need to create anything from scratch
  • Well established Shopify Community to solve problems, commercial support available 24×7 from the company

Bad Parts

  • All transactions are met with slightly added fee reserved for Shopify, even on top of monthly subscription charges
  • It is difficult to tailor or customize Shopify website should add-ons don’t nurture the desired feature. You have to hire the very specific type of developer having hands-on “liquid” programming language
  • Extensions aren’t economic rate, Shopify marketplace is almost void of free plugins

Remarkable Pros & Cons of BigCommerce

Remarkable Pros & Cons of BigCommerce

Good Parts

  • Most BigCommerce themes, whether free or paid to deliver consistent user experiences across devices and screen sizes, i.e. responsive
  • Multitude of enterprise features are available with lesser than premium pricing plans, like tax, analytics, gift coupons and more
  • Quick ecommerce store integration with eBay, Google Shopping & Facebook
  • Easy, wizard-based setup, also, articulate videos, demos served by first source company

Bad Parts

  • Limited free stuff and themes to give your store a unique identity
  • Doesn’t support integration with Amazon right now, multi-vendor online store isn’t possible on BigCommerce website

Remarkable Pros & Cons of nopCommerce

Remarkable Pros & Cons of nopCommerce

Good Parts

  • It is a polished, domain driven, MVC ecommerce framework. Its architecture is just the best, no loopholes.
  • It is easy to implement database design and application design to build an ecommerce website by using nopCommerce components. Alike open source development, all the tools, IDEs etc. are predetermined, standard, so less uncertainty and use of 3rd party
  • Ridiculously cost-effective, all features unlocked, nothing like community or enterprise edition, USD $100 for monthly support
  • More than 30,950 websites using it, quick start within 1 week

Bad Parts

  • Although nopCommerce is free, its ingredients aren’t, i.e. and SQL server is Microsoft owned proprietary software. Therefore it is likely to have free stuff like themes etc.
  • A learning curve is steep, you may consider it a bit deviated from the main route i.e. generic PHP developers, so sourcing of technical experts is not effortless unless you are willing to hire online and remote basis
  • It is still growing, an adaptation of nopCommerce is lower in industries

Remarkable Pros & Cons of WooCommerce

Remarkable Pros & Cons of WooCommerce

Good Parts

  • Number 1 Ecommerce amongst free products, 30% of all ecommerce websites use WooCommerce
  • The most common or “default” ecommerce genre to choose
  • Thousands of customizers worldwide, cheap labor rate
  • Very easy user interfaces, just anyone can DIY(Do It Yourself)
  • Unlimited Plugins, including free and premium
  • Industrywise readymade themes available

Bad Parts

  • It is not very scalable
  • It lacks enterprise features like Business Analytics
  • Slow on its own rather on part of coding, Google is currently(2018) revamping its structure that will increase the speed of 1000s of sites after upgrading to newer to version.

So far, I have completed top 5 ecommerce platform comparison as per promise of the article.

However, I know you have questions for why not few other popular names? The candidate’s list comprises of

  1. Prestashop
  2. Volusion
  3. Open Cart
  4. OS Commerce
  5. Zen Cart
  6. Drupal Commerce
  7. Joomla! / Virtue Mart

I bet that if you ask any standard market research analyst or agency, it would give the same top 5 names that we compared in this text.

Above 7 ecommerce frameworks are heard names, powering 100s of sites at the moment, unfortunately not in top 5 for which I am sure.

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